SUSTO will return with My Entire Life July 28 via New West Records. The 12-song set was produced by Wolfgang Zimmerman (Band of Horses) and SUSTO’s Justin Osborne and Johnny Delaware. My Entire Lifefollows their critically acclaimed 2021 album Time in the Sun which Holler said “provides proof that Osborne and his bandmates are an important voice in today’s conflicted world,” while No Depression called it a “fluid and engaging listen.” Ink 19 said “It’s a great example of SUSTO’s ability to create true lyrical and musical masterpieces so fresh you simply cannot turn it off” while the Bitter Southerner named it one of “The Best Southern Albums of 2021.”
A season of drastic change is what brought SUSTO frontman Justin Osborne to the band’s new album. There was a divorce, difficulties re-building his band after the pandemic, and the pain and helplessness of witnessing family members struggle with addiction and mental illness. Despite these challenges. Justin ultimately found himself in a new landscape, with new love and a deeper perspective, all of which is masterfully projected into My Entire Life. As a whole, the album documents Justin’s personal journey through highs and lows in his life, with many of the details on full display. He narrates the demise and aftermath of an almost decade long relationship, while celebrating the joy of falling in love, and the hopefulness of starting over.
Today, Paste Magazine premiered the video for the album’s title track and lead single, “My Entire Life,” a song with an urgency “to keep living.” Director Luke Pilgrim says, “We at Sozo Bear Films ventured into the relatively unknown world of AI art. We took inspiration from the lyrics, SUSTO’s entire catalog, as well as Justin’s previous musical endeavors to create visuals that represent themes from his entire life. We used stable diffusion to create a mind-bending psychedelic experience. Stable Diffusion is a type of deep learning generative neural network with the ability to prompt, render and process AI imagery.”
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“SUSTO’s narrative has always been confessional, and songwriting is my way of trying to make sense of the chaos—good and bad—around me,” observes Justin. “This record is my story of navigating a bunch of chaos, but finding ways to carry on and manifest my own happiness…the last few years were a challenge, but I look back and see that I made it through, a better, truer, and more realized version of myself.”
Much of the album was recorded at The Space in Charleston, SC, but major sessions also took place at Echo Mountain Recording in Asheville, NC, and Chase Park Transduction in Athens, GA. The band also took a recording pilgrimage to the Mexican town of Tepoztlan (the mythical birthplace of mesoamerican deity Quetzalcoatl), where they turned an airbnb into a remote recording studio with the help from members of Mexican Institute of Sound. The result is a compelling blend of rock, folk and psychedelia, with vivid country-esque storytelling. It’s as raw and real as anything the band has done so far.
SUSTO have also announced their initial live performances in support of My Entire Life. Launching on May 5th in Roanoke, VA, the trek features stops in Nashville, TN at the historic Ryman Auditorium, Los Angeles, CA at the legendary Troubadour, and an appearance at the Americana Music Festival in September. See all dates, with more to be announced, below.
For as much as My Entire Life is the ultimate vision of what SUSTO can be, it’s also a classic story of one person rising from the ashes, wiser, and fiery than ever.
SUSTO’S My Entire Life will be available across digital platforms, compact disc, and standard black vinyl. A limited to 200 Blue & Purple Marble Vinyl Edition will be available via Heady Wax Fiends. A limited to 750 Blue & Green Marble Vinyl Edition autographed by SUSTO’s Justin Osborne will be available via Independent Retailers and for pre-order NOW via NEW WEST RECORDS.
My Entire Life Track Listing:
- Rock On
- Mermaid Vampire
- Mt. Caroline
- Tina
- My Entire Life
- Optimum Artist
- Cowboys
- Hyperbolic Jesus
- Double Stripe
- Rooster
- Tragic Kingdom
- Break Free, Rolling Stone
The Simplicity
Charleston rock outfit, The Simplicity, was formed by John Bias, Tommy Merritt, and Drew “Easy Money” Lewis with the goal to conquer every stage they step foot on. Influenced by rock n roll titans such as The Rolling Stones, David Bowie, and The Velvet Underground, this trio favors a dynamic approach in their performances, skirting the line between fast and loose rock songs and dramatic ballads. Their debut record “DAHLIN’”was recorded in Charleston, SC with the help of Wolfgang Zimmerman (producer of Band of Horses, Susto and Brave Baby) and is available on all major streaming services.